PEIL magazine

Winter 2012

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FEATURE ARTICLE Growth, Ambition and Column Inches… Galway man and the latest addition to the LGFA staff, Derek Kinnevey gives Peil readers an insight into his new role and what he hopes to achieve over the coming years. O ne of the key recommendations made as part of the Strategic Review of the Ladies Gaelic Football Association was that there was a need to appoint a Public Relations and Media Manager for the Association. This year, applicants were sought for the position and on September the 3rd, the new Public Relations and Media manager officially took his position. Derek Kinnevey was the person tasked with the new role and has now been in position for three months. Kinnevey comes from a sporting background, having previously worked in various roles with the Football Association of Ireland. So, was it a big adjustment coming from a different sport to work in Ladies Football? 'Yes, there is an adjustment necessary but that is no different from anybody taking up a new position in any job. I worked in the FAI for 6 years so it was a bit of a culture shock to leave there and move to a new office in the shadow of Croke Park.' Luckily he knew his way around having worked in Croke Park several times before when the Republic of Ireland Soccer team played several internationals there between 2007 and 2010. 'It was a great experience working in Croke Park for those matches; unfortunately, I never made it there as a player, thanks to a distinct lack of talent, but to be there at such a historic moment as the first international soccer match played there was brilliant. Having said that though, every time I walked around the pitch and saw the soccer goals at either end I was not picturing myself scoring a goal but in my case I was kicking the winning point for Galway, that is why I was so eager to apply for the job as soon as I saw the job description.' Within a few weeks of taking up his new role he was thrown in at the deep-end as the preparations for the All-Ireland Finals day were well under way. 'It was great that the All-Ireland's came up so soon after beginning as it gave me a chance to get to know everybody and to learn the various job descriptions within the Association. It was all go, straight from the off with the All-Ireland's but then we had the Gaelic4Mothers & Others blitz, the All-Stars and now we have the Club Finals and before you know it there will be a new National League season underway.' 20 www.ladiesgaelic.ie

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